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Yitzy Tannenbaum

Senior Product Marketing Manager
Israel

Israel | Blog | Innovation & Impact

Tuesday, October 22, 2024

Yitzy reflects on his first PANNiversary!


Today marks my one-year anniversary at
Palo Alto Networks! 🎉 It’s strange how it feels both like I just joined AND like I’ve been here forever. Needless to say, it’s been a whirlwind year.

I've long been a fan of Palo Alto Networks, even attending Ignite in Barcelona in 2018, and always wanted to work here, being at the front of the cybersecurity fight. Cortex is fully developed in Tel Aviv, where we have developers, researchers, and product managers. There were never any marketing roles based in Tel Aviv until my role opened and it felt like it was built perfectly for me. As a native American in Israel, and a person who loves building connections, with an eclectic background in Product Marketing roles in cyber security companies there was a great fit between the needs of the company and my strengths. 

As the first product marketing hire in Tel Aviv, I was fortunate to bring a much-needed market and customer-focused approach to the brilliant teams building our products, bridging the gap between the technical and go-to-market teams. I’ve had the chance to work on cutting-edge projects, launch new products and features, and collaborate with some of the best minds in the industry. It’s been an incredible journey filled with challenges, growth, and rewarding experiences.

A huge thank you to my amazing colleagues and managers in Israel, the U.S., and around the world for their support, collaboration, and inspiration. It’s the people who have made this year so impactful for me.

Looking forward to what’s ahead as we continue to innovate and make the world a safer place!

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