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Stellendetails

Revolutionierender Schutz.

Definieren Sie die Zukunft der Cybersicherheit.

Principal Competitive Intelligence Analyst - Enablement (Cortex)

Charlotte, North Carolina, USA Technical Marketing Referenz-ID JR-006542
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Our Mission

At Palo Alto Networks®, we’re united by a shared mission—to protect our digital way of life. We thrive at the intersection of innovation and impact, solving real-world problems with cutting-edge technology and bold thinking. Here, everyone has a voice, and every idea counts. If you’re ready to do the most meaningful work of your career alongside people who are just as passionate as you are, you’re in the right place.

Who We Are

In order to be the cybersecurity partner of choice, we must trailblaze the path and shape the future of our industry. This is something our employees work at each day and is defined by our values: Disruption, Collaboration, Execution, Integrity, and Inclusion. We weave AI into the fabric of everything we do and use it to augment the impact every individual can have. If you are passionate about solving real-world problems and ideating beside the best and the brightest, we invite you to join us!

This role is remote, but distance is no barrier to impact. Our hybrid teams collaborate across geographies to solve big problems, stay close to our customers, and grow together. You will be part of a culture that values trust, accountability, and shared success where your work truly matters.

Job Summary

Your Career

As the Principal Competitive Technical Marketing Engineer, you will act as the primary bridge between technical strategy and field execution. You will be responsible for arming our Sales Engineering organization with the knowledge, content, and strategies required to win in a crowded market. You won't just analyze the landscape; you will operationalize that analysis into winning narratives. You will collaborate with technical research teams to synthesize complex information into clear differentiators, creating the "playbook" that defines how we prove value to our customers.
Your Impact
  • Strategic Enablement & Content: Translate deep technical analysis and market research into high-impact sales assets—including technical battle cards, "how-to-win" guides, and objection-handling scripts.
  • POV & Demo Blueprints: Design the "Golden Path" for Proofs of Concept (POVs). Create the specific scenarios, demo flows, and test criteria that Sales Engineers should use to highlight our architectural advantages and deposition the competition.
  • Field Training & Evangelism: Lead technical workshops and training sessions for the global Sales Engineering organization. Teach the field not just what the differentiators are, but specifically how to demonstrate them in live customer interactions.
  • Depositioning Strategy: Develop consultative questioning frameworks ("trap-setting") that guide customers to identify risks and limitations in alternative approaches, effectively positioning our solution as the superior architectural choice.
  • Feedback Loop: Act as the voice of the field back to Product and Engineering. Gather real-world insights on competitive objections and feature gaps to influence future roadmap priorities.

Qualifications

Minimum Qualifications
  • Technical Sales DNA: 8+ years of experience in Technical Marketing, Sales Engineering (SE), or Competitive Intelligence. You understand the pressure of a live sales cycle and what assets an SE actually needs to close a deal.
  • Content Creation Authority: Proven ability to produce high-quality technical content. You can distill complex architectural concepts into compelling white papers, slide decks, and battle cards.
  • Strategic Storytelling: You can explain why a technical feature matters to a business outcome. You excel at shifting the conversation from "feature comparison" to "architectural advantage."
  • Presenter & Trainer: Exceptional public speaking skills. You are comfortable leading workshops and training sessions for large, skeptical technical audiences.
Preferred Qualifications
  • Competitive Background: Experience specifically in competitive strategy—moving beyond feature checklists to understand how to win on value and architecture.
  • Curriculum Development: Experience building structured training modules or certification paths for technical field teams.
  • Previous SE Experience: Extensive experience as a Sales Engineer or Solutions Architect is highly preferred, as this role supports that specific persona.

Compensation Disclosure

The compensation offered for this position will depend on qualifications, experience, and work location. For candidates who receive an offer at the posted level, the starting base salary (for non-sales roles) or base salary + commission target (for sales/com-missioned roles) is expected to be the annual range listed below. The offered compensation may also include restricted stock units and a bonus. A description of our employee benefits may be found here.

$159,000.00 - $255,000.00/yr

Our Commitment

We’re trailblazers that dream big, take risks, and challenge cybersecurity’s status quo. It’s simple: we can’t accomplish our mission without diverse teams innovating, together.

We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need, please contact us at  accommodations@paloaltonetworks.com.

Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics.

All your information will be kept confidential according to EEO guidelines.

Is role eligible for Immigration Sponsorship?: Yes

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