セキュリティ対策に革命を。

Our Mission

At Palo Alto Networks®, we’re united by a shared mission—to protect our digital way of life. We thrive at the intersection of innovation and impact, solving real-world problems with cutting-edge technology and bold thinking. Here, everyone has a voice, and every idea counts. If you’re ready to do the most meaningful work of your career alongside people who are just as passionate as you are, you’re in the right place.

Who We Are

In order to be the cybersecurity partner of choice, we must trailblaze the path and shape the future of our industry. This is something our employees work at each day and is defined by our values: Disruption, Collaboration, Execution, Integrity, and Inclusion. We weave AI into the fabric of everything we do and use it to augment the impact every individual can have. If you are passionate about solving real-world problems and ideating beside the best and the brightest, we invite you to join us!

We believe collaboration thrives in person. That’s why most of our teams work from the office full time, with flexibility when it’s needed. This model supports real-time problem-solving, stronger relationships, and the kind of precision that drives great outcomes.

Job Summary

The Director of Web Strategy and UX will be responsible for transforming our global web presence from a collection of pages into a high-performing, user-centric growth engine. You will own the information gateway to Palo Alto Networks. You will sit at the intersection of brand storytelling, technical SEO, and conversion rate optimization. Your goal is to create a seamless, intuitive, and accessible digital experience that guides prospects through the buyer’s journey while maintaining enterprise-grade stability and brand consistency. You will obsess about every word, every design, every image on the website as well as assure the architecture that powers it is state of the art.

Key Responsibilities

• Define and execute the long-term vision for the global corporate website, aligning digital experiences with overall business objectives and GTM strategies.

• Own the end-to-end user journey, conducting user research, heat mapping, and usability testing to identify friction points and implement intuitive navigation and UI patterns.

• Lead a rigorous A/B testing and experimentation framework to optimize high-value pages (Home, solutions, Demo) for lead generation and pipeline impact.

• Own consolidation strategy for subdomains and PANW websites that do not currently live under .com.

• Own complete website “clean up” strategy to deprecated pages with competing content, have low visit rates and/ or outdated; consolidate product and solutions.

• Modernize the site’s structure to ensure content discoverability and a logical flow for various personas (from C-suite to technical practitioners).

• Implement dynamic content and 'segment-aware' experiences using our MarTech stack.

• Stitch the website journey to the campaign strategy and optimize quality website traffic, interactions and conversions.

• Establish web standards, components, and design systems that allow regional teams to scale while maintaining global brand integrity.

• Collaborate with Content and SEO teams to ensure the site is technically sound, mobile-first, and optimized for organic growth, and configure content to dominant GEO referencing.

• Monitor and improve core web vitals (load speeds, responsiveness) and system uptime, ensuring a premium experience regardless of geography.

• Oversee relationships with external web development agencies, UX designers, and platform vendors (CMS, hosting, and analytics).

• Implement AI agents to drive user interaction and collect lead data seamlessly.

• Define and monitor key website KPIs (conversion rates, bounce rates, time-on-site) and report insights to the executive leadership team.

• Use Adobe Analytics or Google Analytics 4 to identify trends and pivot strategies based on real-time user behavior.

• Develop a modular library of reusable components and UI patterns to ensure brand consistency and allow for rapid deployment.

• Prioritize WCAG compliance (Web Content Accessibility Guidelines) to ensure the site is usable for everyone.

• Design with a 'smallest-screen-first' mentality to ensure performance and legibility are never sacrificed on mobile devices.

Qualifications

Required Qualifications

• 12+ Years of proven track record in Web Strategy, Digital Marketing, or UX Design, specifically within a B2B Enterprise SaaS environment.

• Deep understanding of user-centered design principles, wireframing, and prototyping tools (e.g., Figma, Adobe XD).

• Strong understanding of CMS platforms (AEM, Contentful, or WordPress), HTML/CSS, and how the 'web stack' integrates with Marketing Automation (Marketo) and CRM (Salesforce).

• Expert-level ability to interpret web analytics and translate data into actionable design or content changes.

• Ability to bridge the gap between creative/brand teams and technical developers/IT.

• Experience running agile web development cycles and managing complex, multi-stakeholder website migrations or redesigns.

Preferred Qualifications

• Know what experiences will work for large B2B as well as small PLG motions.

Compensation Disclosure

The compensation offered for this position will depend on qualifications, experience, and work location. For candidates who receive an offer at the posted level, the starting base salary (for non-sales roles) or base salary + commission target (for sales/com-missioned roles) is expected to be the annual range listed below. The offered compensation may also include restricted stock units and a bonus. A description of our employee benefits may be found here.

$224,000.00 - $318,000.00/yr

Our Commitment

We’re trailblazers that dream big, take risks, and challenge cybersecurity’s status quo. It’s simple: we can’t accomplish our mission without diverse teams innovating, together.

We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need, please contact us at  accommodations@paloaltonetworks.com.

Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics.

All your information will be kept confidential according to EEO guidelines.

Is role eligible for Immigration Sponsorship? No. Please note that we will not sponsor applicants for work visas for this position.