Paola Zapparata: Driving Sales Support Impact in Italy | Palo Alto Net

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Paola

Sales Support Partner
Italy

Career Development | Culture | Innovation & Impact

Tuesday, September 15, 2026

Driving Cybersecurity Success: How Paola Empowers Sales Support in Italy

What does it take to keep the sales engine running flawlessly as a global cybersecurity leader? For Paola, a Sales Support Partner in Italy, it comes down to velocity, trust, and cross-functional teamwork. “What excites me most,” says Paola, “is the spirit of collaboration: we win together.”

Read on to learn how Paola and her team embrace collaboration to deliver real-world impact every day.

What is your favorite part of working at Palo Alto Networks?

What I love most about working at Palo Alto Networks is the incredible velocity and the tangible impact we have every single day. Being part of the Enterprise Sales Support team means I get to see firsthand how our cutting-edge technology solves real-world challenges for the country's largest organizations. There is an infectious energy here: we are constantly innovating, and you truly feel that you are part of a global leader that doesn't just follow trends but actively shapes the future of cybersecurity.

What does collaboration look like on your team, and why is it so vital?

We embody the concept of “one team.” In Sales Support Enterprise, we sit at the crucial intersection of our sales force and our amazing partner ecosystem and customers. What excites me most is the spirit of collaboration: we win together. Supporting our partners and enterprise account managers to deliver seamless, secure experiences for our clients creates a unique bond. There’s a shared drive to excel, and the mutual support within the team makes every win incredibly rewarding.

As a Sales Support Partner, my impact lies in execution, advisory, and trust. I see my role as a strategic facilitator throughout every single phase of the deal; my goal is always to deliver the most effective and operationally efficient solution for both our partners and customers. To achieve this, I don't work in isolation. When complex challenges arise, I act as the orchestrator, bringing together and collaborating with various internal departments—from finance and legal to engineering and the deal desk. By leveraging this cross-functional teamwork, we can quickly solve problems and remove roadblocks. This behind-the-scenes activity ensures our sales machine runs flawlessly, directly contributing to making Palo Alto Networks the trusted partner of choice that protects Italy's digital way of life.

How do you and your team bring our values of impact, innovation, and inclusion to life in your daily work? Is there one particular value that stands out to you the most?

In our daily operations within the team, our corporate values serve as the ultimate framework for how we support the business. As Sales Support, we work hand-in-hand with our Account Executives (AEs) to find the most effective solutions, balancing corporate compliance and principles with the specific, urgent needs of our clients. We embrace Innovation by streamlining processes and Inclusion by fostering a collaborative environment where every sales strategy is aligned.

Among our values, Impact is definitely the one that resonates most with me, especially when looking at how we empower our AEs to win in the market. In Sales Support, everything we do has a domino effect: a faster response time or a better-supported partner directly translates into a more secure customer. Knowing that my daily efforts have an impact on our market growth is what drives me every day.

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